ARMY HELPS
UX / UI DESIGN
Project Overview
A multi-platform career mentorship responsive website and dedicated mobile app designed to assist veterans in their professional journeys.
Project Duration
January 2021 - May 2021
Project Overview
The problem:
It was developed to address the challenges faced by veterans during their transition to civilian careers, including a lack of guidance, understanding of the job market, and access to professional networks.
The goal:
To empower veterans by providing them with personalized mentorship and resources to navigate their career paths successfully.
User Research Summary
For the user research phase of my project, I used qualitative interviews and surveys, to gain
insights into the needs and challenges faced by veterans during their career transitions.
Insights: The needs and challenges
Translating their military skills to civilian jobs
Difficulty in articulating transferable skills
Navigating the unfamiliar civilian job market
Lack of available resources
PERSONAS
Using the qualitative data from interviews, there are 2 group profiles. We have Stefanik Thompson (Sniper 42) and Emily Lam (Sergeant 32) to better understand their points of views and goals.
Competitive Audit
Analyzing key competitors, evaluating their user experience, job listings, and support resources. The findings provided valuable insights, enabling targeted enhancements to empower veterans.
Ideation
Considering user personas, conducting user research, and analyze user behaviors for my design decisions. Focusing on navigation, content organization, visual hierarchy.
Low-fidelity prototype
Made iterative design changes based on the feedback received. Adjusted the layout, placement of search and filter options, or the presentation of job details to enhance the user flow and improve the overall user experience.
Creating an intuitive search experience by employing predictive search suggestions and auto-complete functionality.
Real-time filtering options
Digital Wireframes
I wanted to create a page that effectively communicates job opportunities to users, making it easy for them to understand and navigate. Understanding their needs, preferences, and pain points and prioritizing the feedback that aligns with the project's goals.
Usability Study: Parameters
Study type Unmoderated usability study
Location Remote
Participants 3 participants
Length 30 minutes
Usability Study: Findings
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The usability study revealed that some participants found the website's navigation complex and overwhelming, making it challenging to locate specific resources or job listings.
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Participants expressed the need for more robust and granular filtering options in the job search functionality.
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The usability study highlighted the importance of optimizing the website for mobile devices.
Prototype
Dedicated App
My goal was to create a user-friendly dedicated app with intuitive navigation. Study feedback highlighted the need for clearer menu titles. I revised and simplified the titles based on their suggestions, ensuring they were descriptive and easy to understand. The implemented changes improved the app's usability and user experience significantly.
Mobile App
I approached the design with the aim of providing a seamless user experience. Focusing on simplicity and alignment with user expectations.
Accessibility Considerations
ONE
Incorporating color contrast ratios, alt text for images, and scalable font sizes to ensure readability for users with visual impairments.
TWO
Using a user-friendly color palette with sufficient contrast for individuals with visual impairments. Accessibility was a key focus throughout the design process..
THREE
A clean and legible typography, ensuring that text was easily readable for users with visual challenges.
Sitemap
5-page website, organizing the pages strategically. The homepage acted as the entry point, leading to the About Us, Services, Find a Mentor, Career Resources and Success Stories. Each page had its unique purpose, and the sitemap reflected a clear hierarchy, enabling users to navigate seamlessly through the website's content.
Responsive Designs
Responsive designs ensures that potential recruits can access information on new careers regardless of the device they use.
This inclusive approach maximizes reach and engagement, making it easier for individuals to explore and pursue military opportunities.
"This app has great potential to be a valuable resource for the military community.”
Benjamin Collins
"It's user-friendly and caters perfectly to the needs of the military community.”
Olivia Anderson
Takeaways
What I learned:
The design process taught me the significance of responsive web design. Adapting to different devices and screen sizes ensures a seamless user experience, broadens accessibility, and keeps users engaged regardless of how they access the website.
Thank you, get in touch.
If you have any further questions or need assistance, feel free to contact me. I'm here to help! Additionally, if you're interested in exploring more of my work, I'd be happy to provide you with additional samples or discuss specific topics in greater detail.