HAPPY EARTH

Problem

In addressing the environmental challenges posed by the coffee industry, this campaign was aimed at raising awareness about the ecological footprint of coffee production and consumption.

Recognizing the problems associated with deforestation and excessive water usage, the campaign advocates for change through a two-fold solution.

Solution

Firstly, it emphasizes the importance of choosing coffee beans sourced from sustainable and ethical practices, ensuring that each cup contributes positively to the planet.

Secondly, the campaign promotes the use of reusable coffee cups and advocates for eco-friendly practices within the coffee culture.

It seeks to empower consumers to make informed choices that prioritize both the enjoyment of their favorite brew and the well-being of our environment.