Up Vertical Farms

Up Vertical Farms is an innovative agricultural company specializing in vertical cultivation of premium lettuce.

Process

  • Research and Understanding

  • Brainstorming & Sketching

  • Typography and Color Selection

  • Icon or Symbol Creation

  • Digital Rendering

  • Feedback and Iteration

  • Finalization

  • Delivery

Developed a new logo and branding identity for Up Vertical Farms that has visually communicated their commitment to modernity, sustainability, and the dynamic concept of vertical farming. The branding has resonated with health-conscious consumers while reflecting the company's innovative spirit.

Target Audience
Health-conscious individuals, environmentally-aware consumers, chefs, restaurants, and grocery stores seeking high-quality, locally grown produce.

Key Attributes our team conveyed:

  1. Innovation: Reflect the company's forward-thinking approach to agriculture.

  2. Sustainability: Communicate eco-friendly practices and reduced ecological footprint.

  3. Quality: Emphasize the premium, fresh, and nutritious produce offered.

  4. Vertical Growth: Depict the unique concept of vertical farming.

  5. Modern and Professional: Position the brand as a leader in the industry.

Up Vertical Farms Logo